Farmhouse Décor Comes to Hendersonville
For more than 163 years, Goodlettsville-based B. F. Myers has provided high-quality furniture and furnishings to generations of customers throughout Middle Tennessee. As the oldest business in Goodlettsville and the oldest furniture store in the Nashville area, Myers has built its reputation on outstanding customer service and by offering unique furniture and furnishing lines. For the past three years, Myers has offered the Magnolia Home furniture line that was created by Joanna and Chip Gaines, the hosts of HGTV’s “Fixer Upper.”
Magnolia Home is based on the farmhouse style, which brings a casual, rustic feel to any room. Farmhouse décor is a nostalgic style that evokes warmth, simplicity and family. Although many of the design elements are based upon rural tastes, modern farmhouse style incorporates a tasteful balance of rustic and modern furnishings. Farmhouse pieces tend to be built out of strong materials to provide long-lasting durability. It’s easy to mix and match both furniture and furnishings to achieve a personalized look. When decorating in the farmhouse style, there are no hard and fast design rules.
The Waco, Texas-based Magnolia Home line has become one of the most popular styles with homeowners and decorators across the nation.
“The farmhouse look appeals to a large cross-section of people ranging from baby boomers down to millennials,” Julianne Goodwin, daughter of B. F. Myers owners Bob and Amy Erwin, says. “You don’t have to have a country home to achieve the Magnolia Home look.”
The continuing popularity of “Fixer Upper” has kept interest in farmhouse décor at high levels.
“People are familiar with Chip and Joanna, and they often come into the store just to see the Magnolia Home line,” Julianne says. “Some people want to just purchase from a single Magnolia Home collection. Other customers like to mix and match pieces and accessories from different collections to achieve their own individual look.”
When Myers introduced the Magnolia Home line, they created a unique 3,000-square-foot display gallery modeled after scenes from “Fixer Upper.” To introduce the line, they held a grand opening patterned after the show, including a demo day and a scripted storyline.
“There were several hundred people lined up outside to get in and see the gallery,” Julianne says. “At that point, we knew that we were going to have great success with the Joanna Gaines’ Magnolia Home line.”
When asked why a Magnolia Home seeker should come to B. F. Myers, Julianne says “we are not just a family business, we also like to treat our customers like family. When you walk in the door, we make it known that you are not just another sale. You are family when you come into our store. We want you to have an enjoyable experience while you are here and we want you to come back. We focus on the relationship, not the sale. Our customer service and our family orientation differentiates us from other stores and online shopping venues.”